That is a very good question.
But before I answer, I would ask that you go watch this very short clip from a Baja 1000 documentary called "Dust to Glory".
Got your attention? At least a little bit?
What ties it all together is that the Desert Dingo Racing Team decided to build a "World Diabetes Day Car", launch a drive-a-thon fundraiser to support diabetes research and education, and give 100% (!!) of the funds raised directly to the International Diabetes Federation!
The race car will sport the official World Diabetes Day logos in English and Spanish as well as have the distinctive blue circle on the roof (for the helicopters to see).
Color me impressed.
The Baja 1000 race takes a week to run (1,300 miles, through the desert). It is the longest non-stop point-to-point race in the world. The team will start early on Wednesday, November 13 (World Diabetes Day is November 14), and expect to drive non-stop for 53 hours (changing out drivers and navigators several times).
They will begin live blogging and Twittering when they arrive in Mexico on November 9th.
Please consider making a donation at the World Diabetes Day "drive-a-thon" pledge page.